Product strategy and design

I help companies define, design, and deliver the right product for the customer.
Head of Design 2015 - 2017Product Designer2014 (contract)Design Director2018 (contract)Various Roles2009 - 2018
Head of Design 2015 - 2017

Lonely Planet

Lonely Planet helps people experience the world around them. I led the product design team and was responsible for the digital road map. We launched a new LonelyPlanet.com and two mobile apps: Guides and Trips (iOS, Android).

The continent page highlights the best of the destination.

Redefining digital for a legendary travel brand

We started by designing different templates for continents, countries, and cities that present helpful travel information in a beautifully organized way. These designs set the new visual direction for everything we would deliver in the future.

The city page houses a wide range of useful content.

Allowing the content to shine

The homepage needed to do a better job of surfacing the best Lonely Planet content. To accomplish that, we designed a modular layout that could adapt to a variety of content needs at a moment's notice.

Lonely Planet Homepage
The feature area on the homepage surfaces editorial as well as destination content.

Packaging pocket-sized city guides

We designed Guides by Lonely Planet to help travelers make informed decisions on how to best spend their time when traveling abroad. Featured on Apple's App Store and on Google Play.

Head of Design 2015 - 2017

Lonely Planet

Lonely Planet helps people experience the world around them. I led the product design team and was responsible for the digital road map. We launched a new LonelyPlanet.com and two mobile apps: Guides and Trips (iOS, Android).

The continent page highlights the best of the destination.

Redefining digital for a legendary travel brand

We started by designing different templates for continents, countries, and cities that present helpful travel information in a beautifully organized way. These designs set the new visual direction for everything we would deliver in the future.

The city page houses a wide range of useful content.

Allowing the content to shine

The homepage needed to do a better job of surfacing the best Lonely Planet content. To accomplish that, we designed a modular layout that could adapt to a variety of content needs at a moment's notice.

Lonely Planet Homepage
The feature area on the homepage surfaces editorial as well as destination content.

Packaging pocket-sized city guides

We designed Guides by Lonely Planet to help travelers make informed decisions on how to best spend their time when traveling abroad. Featured on Apple's App Store and on Google Play.

Product Designer2014 (CONTRACT)

Airbnb

Airbnb enables people around the world to rent their homes to travelers. As a product designer, I was one of a handful on the core design team that helped redesign the app experience.

Attracting the best and the brightest

A company can only grow as fast as it can hire. To make sure Airbnb was presenting itself in the best light, I designed a new career section that placed an emphasis on brand and culture.

Creating a home for campaigns

Over the years Airbnb had launched dozens of landing pages for various marketing campaigns. I redesigned the lot of them to ensure consistency across all the brand touchpoints.

Product Designer2014 (CONTRACT)

Airbnb

Airbnb enables people around the world to rent their homes to travelers. As a product designer, I was one of a handful on the core design team that helped redesign the app experience.

Attracting the best and the brightest

A company can only grow as fast as it can hire. To make sure Airbnb was presenting itself in the best light, I designed a new career section that placed an emphasis on brand and culture.

Creating a home for campaigns

Over the years Airbnb had launched dozens of landing pages for various marketing campaigns. I redesigned the lot of them to ensure consistency across all the brand touchpoints.

Design Director2018 (CONTRACT)

Better Place Forests

Better Place Forests is creating a more beautiful way to remember loved ones, while also preserving forests around the country. As design director, I pulled together a multi-disciplinary team and led strategy and design.

Photos by Cole Rise

Establishing a fertile design foundation

We organized the redesign into several sprints that included branding, photography, a dozen features or sections of the site, and design guidelines that could be used to extend the experience after the engagement was complete.

Capturing the beauty of each location

Many people have a hard time traveling to the forest, so we wanted to replicate the onsite experience online. To make that a reality, we visited each of the locations to capture the stunning photography that we used throughout the website and collateral.

Making it simple to find the perfect memorial

We designed a tree selector that allows visitors to select the preferred location, area, and tree species for their memorial.

Providing a sense of peace

We spent time crafting the right language that communicated clearly what the service is about, while still being respectful of sensitive subject matter.

Design Director2018 (CONTRACT)

Better Place Forests

Better Place Forests is creating a more beautiful way to remember loved ones, while also preserving forests around the country. As design director, I pulled together a multi-disciplinary team and led strategy and design.

Photos by Cole Rise

Establishing a fertile design foundation

We organized the redesign into several sprints that included branding, photography, a dozen features or sections of the site, and design guidelines that could be used to extend the experience after the engagement was complete.

Capturing the beauty of each location

Many people have a hard time traveling to the forest, so we wanted to replicate the onsite experience online. To make that a reality, we visited each of the locations to capture the stunning photography that we used throughout the website and collateral.

Making it simple to find the perfect memorial

We designed a tree selector that allows visitors to select the preferred location, area, and tree species for their memorial.

Providing a sense of peace

We spent time crafting the right language that communicated clearly what the service is about, while still being respectful of sensitive subject matter.

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